In a profession historically skewed towards sales operations support, we felt it was important to have content that embodies our belief that RevOps should support every go-to-market team.
We had attribution and data management for marketers, compensation planning for sales and customer success, and how RevOps should be involved in the customer value story.
For the seasoned pros who have been there and done ALL that, we also had plenty of thought leadership sessions around how AI can positively impact productivity, the winds shifting what go-to-market should be, and the future of RevOps.
All work and no play makes conferences no fun. We wanted to give revenue operations professionals a chance to bond with people who walk in the same shoes.
These experiences were also a fantastic way to learn more about the host city including its culture, food, architecture, and more.
RevOps naturally resists a hard sell, which is why we were careful to keep our sessions as product agnostic as possible.
However, we gave our conference goers many reasons to visit the Expo including baristas, snacks, and a couple of happy hours with double-sided bars to encourage maximum walk through.
We also got creative with our sponsors, co-branding offsite events, lanyards, key cards, and many shout outs throughout the conference.
It’s hard to make everyone happy, but we heard the demos were flowing and our parties were a networking hit.
